Sales & CRM

CRM Data Enrichment

Automatically enrich new contacts with company data, social profiles, and recent news so reps always have context.

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Sales & CRM

What the agent does

  • Triggers when a new contact is created in your CRM
  • Pulls company info, LinkedIn data, and recent press mentions
  • Updates the CRM record and notifies the assigned rep

Real-world example

An SDR team saved 45 minutes per day on research. When a new lead came in from a webinar, the agent auto-populated their company size, funding round, and a recent product launch, giving the rep a warm opener.

How Cyndra makes this happen

  • You connect your tools: CRMs, messaging apps, databases, via our 250+ integrations in one click.
  • You configure the agent's trigger, task, and approval mode (supervised, semi-autonomous, or autonomous).
  • The agent runs in its own isolated environment and takes action across your connected tools.
  • Every action is logged and auditable. You can pause, adjust, or hand back control at any time.

Frequently asked questions

What data sources does the enrichment agent use?

The agent pulls from public sources including LinkedIn, Crunchbase, company websites, and recent news, surfacing company size, funding, tech stack, and relevant press mentions automatically.

Does enrichment happen in real time?

Yes. The agent triggers as soon as a new contact is created in your CRM, so reps have context before they make the first call, no waiting for a batch job.

Can I customize which fields get enriched?

Absolutely. During setup you choose which CRM fields the agent should populate, and you can configure filters so it only runs on contacts that match certain criteria (e.g., company size > 50 employees).

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